Wednesday, 6 July 2011

A Year On - Pandan Thoughts & Hot Soup

This week marked the 1st anniversary of our departure from Singapore and arrival back in New Zealand; for me a moment of sad reflection.

Being one of those people who did not go to Singapore to live an Expat lifestyle, I found myself welcomed by colleagues and made good friends over the four years of our stay - most of the time living in Queenstown.

I admired Singapore before I went to live there and I admire it still.  It's not perfect but no place is.  It is a safe and there are no winters!  The sound of night birds and the lushness of tropical foliage even goes some way to mitigate the omnipresent heat and humidity, although I confess July in the Republic can be very trying.

By contrast, here in Auckland it is the season of porridge and hot soup.  Prices of good quality, tinned soups such as the Watties brand are great value; two servings for $NZ2.50 and these keep us fortified.

It is also the season for multiple layers of clothing and a quick sprint across the cold bathroom tiles first thing each morning.  At least as I write there are patches of sun between the strong westerlies and showers, which meant that I could get out for a walk.

It remains somewhat of a challenge to circumvent slowly pacing pensioners, their dogs on leash, as they hog the pavement and force one into the muddy slush on either side of the concrete.

Quite a change from my walks to the Queenstown library in Singapore where I hugged each patch of shadow under the HDB's to avoid the cranium-boiling sun.  A bottle of water was always in my carry bag as was my small umbrella, its silver side upwards to deflect the worst of the rays.

One of the more distinctive and welcoming smells of Singapore is that of the pandan leaf, which is used in a variety of kueh kueh and gives kaya toast its sweet aroma. Now these same leaves are being used in Asia's first aquatic science centre to filter out nitrates and phosphorus which promote algae growth and effect water quality.

While the NEA has problems stopping people littering their condos and HDB's to their credit they are on the ball when it comes to water quality.
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Monday, 4 July 2011

150,000 Air Miles Of Fame

In April I wrote an article in TheDigitalConsultant blog about an innovative, promotional campaign by the airline KLM.

Put simply, one had to choose an inspiring phrase and submit it online, as a 'delft tile' portrait in the period costume template provided. 

The campaign was promoted heavily using social media and was a clever cross fertilisation of online promotion and advertising creativity.

I chose to adapt a line from one of my poems and duly sent it off, only to learn later that I was one of the 4,000 people chosen to have my tile adhered to a new aircraft.


My win may of course put would-be passengers off for life and I am not sure what routes the plane will fly.  Suffice to say, I am unlikely to see it in person as KLM does not fly to New Zealand. 

Maybe by friends in Singapore will spot my beaming visage on the fuselage as they prepare to board at Changi?

It was Andy Warhol who said that everyone has 15 seconds of fame.  I seem to have achieved 150,000 air miles of self promotion, or (to put it another way) my poetry seems to have reached greater heights!

The video of the tile application can be viewed here.
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