Tuesday, 9 January 2007

Blending In

I have taken an aversion to nonsensical marketing statements, even though I spent many years in marketing myself and can appreciate the value of a good slogan or tag line.

A quick walk or bus ride around Singapore reveals many examples where the English language has either been completely mangled, or abbreviated to such an extent that the original context of the sentence or statement becomes totally obscure.

This morning as I sat on the 111 bus I was invited to "Blend into the intersection of work and play" on a large billboard announcing yet another condominium development.

I would have thought that the concept of "blending into intersections" was promoting an activity that is fraught with danger.

At Christmas, a Japanese manufacturer implored me in tinseled tones to “Celebrate the Real". The real 'what' was never explained and the value of such open-ended statements has to be questioned. (I never did by my new vacuum cleaner from this company).

The concern for the 'mangling' of the English language has even moved to the local newspapers. There is a regular column in the Straits Times dedicated to the worst examples on view in public places.

In far more humorous vein is the The Coxford Singlish Dictionary , a part of the satirical site, TalkingCock. It contains some good writing and ribald commentary and is not for the faint hearted, but fun never the less.


The panoramic view from our new condominium's lounge window

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