Thursday, 25 November 2010

It Pays To Advertise

There is much debate in the Singapore media about the new design of the men's water polo team's swimming togs.

An unfortunate juxstapostion of the crescent moon and the bodily location has got the government agency in charge of communications buzzing:

The Ministry of Information, Communication and the Arts (Mica), which governs the use of the national flag, revealed that the team did not seek its advice or approval for the design.

'We would have told them that their design is inappropriate as we want elements of the flag to be treated with dignity. This is because many Singaporeans recognise these elements as representing the Singapore flag,' said Ms Carol Tan, director of Mica's resilience and marketing division.

Manhood and virility were key elements of a popular water polo base drama that played on Singapore's television but real life emulating art is a step too far for some.

The designers who were meant to have the flag elements placed more to the side than full frontal clearly misundertstood their brief, or should that be briefs?
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