Tuesday, 7 December 2010

Igniting The Passions

Bak Kut Teh herbs
Bak Kut Teh Herbs
Radio advertising holds little attraction to me; it is a necessary evil that happens between the playing of tracks that I remember from my distant past.

CoastFM here in Auckland plays music I can sing along to and many of the the tunes I used to play in bands in my youth.

There are two recurring adverts that seem to monopolise the airways.  The first is a sexual potency product with the stimulating name of "Herbal Ignite". The second is is a concrete mould and gunge remover called "Wet and Forget".

I can't help but wonder what would happen if the courier van got the deliveries of these two products mixed up?  Very quick growing mould no doubt, or.......?

The copyrighting for the first product's radio advert is mildy amusing with references to satisfied wives and 'big boy'.  Wet and Forget extols the virtues of easy application and guaranteed performance -  somewhat similar to the Ignite I would have thought.

Ignite is New Zealand made and attempts to capitalise on the greener aspects of the country  - "produced in an environment famous world-wide for its pristine mountains and forests, and unpolluted air and water, free from pesticide or heavy metal contamination".

Wet and Forget's web site boasts a green superhero whose aim it is to eliminate the "Muggers of Mossville".

While I rarely listened to commercial radio in Singapore, I hazard a guess that very few of their advertisments were for sexual stimulants, unless one counts Tiger Balm, which is best kept for sprains and bruises.

Tiger Balm has an interesting history having originated from a herbalist of the Imperial Court who set up shop in Burma.  His two sons bought the ointment to Singapore at the beginning of the 20th century.

It is the other parts of the tiger that are meant to turn wimps into studs, but these potions are to be found in Chinatown, not on the radio.
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