Put simply, one had to choose an inspiring phrase and submit it online, as a 'delft tile' portrait in the period costume template provided.
The campaign was promoted heavily using social media and was a clever cross fertilisation of online promotion and advertising creativity.
I chose to adapt a line from one of my poems and duly sent it off, only to learn later that I was one of the 4,000 people chosen to have my tile adhered to a new aircraft.
My win may of course put would-be passengers off for life and I am not sure what routes the plane will fly. Suffice to say, I am unlikely to see it in person as KLM does not fly to New Zealand.
Maybe by friends in Singapore will spot my beaming visage on the fuselage as they prepare to board at Changi?
It was Andy Warhol who said that everyone has 15 seconds of fame. I seem to have achieved 150,000 air miles of self promotion, or (to put it another way) my poetry seems to have reached greater heights!
The video of the tile application can be viewed here.
1 comment:
That is one of the coolest things I've ever soon. Congratulations!
Post a Comment